Guide for Europe

Your European Travel Guide

Europe Tourism

20th Century

Tourism began to be recognized as a social event since the 20th century, but the mass tourism era when many people participated, was after World War II and in Japan it was after the latter half of Showa 40 's (around 1970).

Research that tried to clarify the reason for traveling has also been done for a relatively long time and classification of desire for motivation was attempted. A researcher subdivided the desire and motivation for bringing about sightseeing into a hometown heart, a relaxation mind, a religious spirit, a desire to knowledge, a desire to see and to desire, and a desire to relax, respectively, and also to physically motivate a desire to treat treatment, a desire for recuperation, to exercise desire. Economic motives are categorized for shopping and commercial purposes.

A travel motive analysis

The Tourist Behaviors

Such classification is meaningful in that it organizes that various desires are involved in tourist behavior, but treatment and recuperation are one act, not desire, and overall the desire and motivation are a classification of purposes rather than classification.

Need for cancellation of nervousness
Everyone goes
Social being motivation

A travel motive analysis of young people, especially college students, was also held. And motivation for travel includes “need for cancellation of nervousness” endorsed by of relaxing and touching nature, “everyone goes” – “social being motivation” such as knowing as common sense, longing for unknown etc. The result was interesting as it showed that sightseeing is involved with various human needs and motivations.
But what is shown is not the desire or motivation for tourism behavior but the thing that the young people who are the subjects in particular, need the feeling of satisfaction through the behavior of tourism, or that they expect to be satisfied. It is appropriate to understand that there is this inner need not only in young people, but in everyone, regardless of age, culture, religio, ethnicity or race. And furthermore, the majority of what is shown is not the traveling itself, it is a matter of direct involvement in the choice of “where to travel and what kind of travel do you want”. The targeted people and women are selecting information that seems to respond to their expectations and making specific action of choosing a destination.

Review yourself

Discover Europe

But regardless of the reason or purpose, traveling has a common meaning of temporarily leaving your daily life and reviewing yourself. The encounter with nature, culture or people in a different environment than usual creates new opportunities for self-confirmation and discovery. In particular, when accompanied by a feeling such as beautiful, pleasant and delicious, it has the effect of leading a human being to a richer world. It is important to use the journey as an opportunity to grow people not only knowledge but also mentally. For that purpose, we need a posture to take the new experiences as enjoyable. It is the feelings of the traveler himself who is deciding the value of the trip, and is prepared.

Their stories

Unforgettable Memories

I have heard many people talking about ``unforgettable memories`` that they experienced on a trip.

A middle – aged man talked about the time he participated in a bus tour.
A bus tour starts from strangers gathered from various places and get on a bus. When the tour came to an end, in the middle of the wilderness, caused by the bus engine that had problems. At present, there are wireless and mobile phones, but at that time there was no suitable way, and all the passengers had to press the bus to a place where we could make contact with someone who could come and help. People who were initially unwilling changed in a matter of minutes to be actively participating.
This became a travel-story not as much because of the result of the emergency repair that happened at the gas station that we found shortly and because the trip continued safely, but because of the result of cooperating with the bus-pushing of all participants. The familiarity rapidly increased and then the dialogue with each other came to fly.
I think that it is the reason why I helped with a little labor experience in the nature, evoked sense of solidarity and excitement. Unpredictable things may happen on a journey, but it is important to make it a new discovery opportunity.

Another person who is prideful about gourmet has the opportunity to listen to a chef of a famous restaurant that is ranked highest in the guide book and it is a story when I asked about what I wanted to know for some time. In response to the question “What is the secret to eating deliciously when going to the restaurant?”, The chef said smiling. “Let me tell you the secret. Softly, only for you: it is to be hungry.”
The same can be said when traveling. Apart from the usual living environment, I encounter various things. How to make use of it is how to catch the travelers themselves and what they feel. Such feeling power is what is called “light sensitivity”.
A friend who worked in the travel industry had accompanied visually handicapped people to travel to the USA. Grand Canyon sightseeing was handled as an optional tour if there was demand, but everyone participated in this tour as well. And at the enquiry after the trip, as the most impressive place, many people said, The Grand Canyon and that they enjoyed the flow of cold air which can only be enjoyed in the Great Valley. I was deeply moved by the splendor of the photosensitivity of the people who participated in this trip.

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